INSIGHTS

Fronesys

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“Data is the new oil”

11 May 2011

Paul Druckman reporting from Ceres 2011:

When receiving an award at Ceres 2011 on behalf of Nike, the company’s vice president of corporate social responsibility spoke about two key themes in reporting: transparency and data. Her quote? “Data is the new oil!” – something we think is really important at Fronesys.

There was also plenty of talk about Nike’s experience being a journey of “data mashing” – with Nike now benefiting from the data mashing but having had to go through a great deal of pain to get there. Again, just like data and materiality, data mashing is a key ingredient of the Fronesys proposition.

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