Six reasons why sustainability matters to business

13 July 2011

If a CEO’s pronouncements were all the evidence we needed that a business was doing something, then sustainability would be top of the strategy charts.

Over half of the McKinsey Global Survey 2010 participants consider sustainability – the management of environmental, social and governance issues  “important” or “extremely important” to their businesses. An even more optimistic Accenture study of 766 CEOs found 81% claiming that sustainability is part of the strategy and operations of their businesses.

In practice, for most companies, word and deed diverge.

The same McKinsey study reports that most companies are not actively managing sustainability, or seeking opportunities for investment or making it part of their business practice. Yet, the best sustainability performers comfortably beat their competitors on sheer economic grounds.

So how do companies get their deeds to match their words? And why should they bother?  Here are six reasons why companies have to get their sustainability actions to speak at least as loudly as their words:

  • The best sustainability performers are the best performers. Period.
  • Operating efficiency is a sustainability virtue
  •  Keeping out of regulatory trouble is a sustainability driver
  • Reputation? What reputation? The drive to corporate respectability
  • Employees care about sustainability too
  • Business opportunities are rife in the New World

Still not convinced?

Well, Fronesys has written a paper that is exactly right for you – six reasons why the business case for sustainability is no longer a debate but a fact.

Check out the new paper authored by Fronesys partners Jyoti Banerjee and Chris Tuppen: Six reasons why sustainability matters to business.



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